Tuesday, September 13, 2011

Advertising Google Chrome Lift Humanitarian Sides



Google Chrome's first television ad appeared on national television as his first campaign before it is officially entered to invest in Indonesia. Ads that are part of the campaign "Make Internet Covering an area of ​​creations" It picked up the story about an Internet user (netter) that utilizes the Internet to conduct social activities. Although only lasted one minute, the ad was to convey the message and make compassion a number of people who see it.

Campaign "Make Internet Covering an area of ​​creations" depicted in the ad shows how a netter named Valencia Randa (@ justsilly), which concerned the activities of blood donors, utilizing internet technology for social activities. Valencia take advantage of the Chrome browser to search for information about blood donations, making the network by utilizing the Google +, gathered the people who need blood donors, and the relief of people who can donate blood through the e-mail.From some e-mails, Valencia can get the data of people who can donate blood as needed. Valencia then intercede for those who need blood donors and those who want to become a donor.Ads are also uploaded on YouTube since 6 September 2011 had been viewed more than 14,000 times in just 5 days. Various comments had appeared, most states moved to see the ad that had touched everyone. There is support social activities, some are utilizing technology to support the way Valencia.Blood for Life was created in March 2009, shortly before a catastrophic event to hit Jakarta Gintung Situ. Initially shaped mailing list, consisting of 44 email accounts, which represents 44 members. Mailing list this helps anyone who needs blood when blood needs are not met PMI. This movement is social, not on behalf of any foundation or organization, so all patients who also assisted not need to pay anything to get blood donors. Anyone who wants to join can send a blank e-mail to blood-for-life@googlegroups.com. Preferred is the user's Google Mail account.Any person who is willing to join are expected to name (either real or virtual name), blood group and rhesus her, along with the residency and age. If there is a need or a hospital needs blood donor assistance, the liaison will send you an e-mail to a mailing list that contains the request for aid donors and rhesus her, as well as in hospitals where blood donors would be carried out. Required to include a phone number to be contacted at any time. Valencia then create a blog to hold all information with http://bloodforlife.wordpress.com address. Twitter account for the Blood for Life is also used to disseminate information of blood donors, which account @ Blood4LifeID.In addition Blood4Life picked up the story, Google in this campaign is also preparing a video about the benefits of its services to families. Duration of one minute video uploaded on YouTube that describes a father who sends messages to the future of their children. He made a Gmail account with the name "lia.tersayang" and routinely sends special moments with her son with photos, videos and personal messages. He hopes one day when her son was an adult to open the messages. Touching. (kompas.com)



2 komentar:

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