Saturday, September 17, 2011

Apple Approach Google For Most Valuable Brands

Apple is getting closer to Google's position as the most valuable trademark in the world, so says a new study.

Apple's brand is now worth at $ 39, 3 billion or over 33 percent oftheir value in early 2011, according to a study conducted by consulting firm Brand Finance.

Firm Brand Finance based in London stated the results of his research after examining cash flow and financial metrics Apple andother companies. In the top list of most valuable trademark in the world, occupied by Google, which is worth $ 48, 3 billion.

The value of Google's trademark according to Brand Finance is expected to continue to increase, as the giant Internet company recently bought thousands of patents from IBM. Similarly, as quoted by Mashable, Friday (16/09/2011).

For Microsoft was ranked third, just a little different with a valuebelow Apple's $ 39 billion. The launch of Windows 8 will by analysts predicted might be able to overtake Apple's achievement. Apple logo then the company should be extra careful.

The most interesting of the results of this study is, four of the mostvaluable brand in the world held by technology companies, ieGoogle, Apple, Microsoft and Big Blue. Below the top four followedby companies such as WalMart, GE, AT & T and Coca Cola.

Earlier this year Apple has also occupied the second position to the category as the most valuable companies in the world. (

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